Music festival travel is all about the good vibes you get from seeing all your favorite artists in one place while discovering your next obsession. Traveling for that concert experience is also about the unforgettable memories: gathering with fellow devotees in one place to celebrate an all-time great artist as they review their greatest hits and unveil new, rockin’ masterpieces.
With new artists, new albums, and new festivals happening virtually all the time, this type of travel is ripe with opportunities for agents. That’s why we’ve collected some of the top tips to help you stay ready when clients approach you for their domestic or international concert travel needs.
First, Get in the Groove
One of the best ways to start is to get into the music clients might want to hear live. This doesn’t mean that you need to be a die-hard Swiftie or know the entire catalog of the Dave Matthews Band. Instead, it does mean that to effectively sell music festival travel packages, it helps to have a baseline knowledge of the genres and artists your clientele listens to.
For example, if they enjoy The Decemberists, you can listen to a few of that group’s songs, taking note of the folk-pop characteristics and general stylings of the vocals and lyrics. As you research travel options for them afterward, you can match your clients with festivals matching that overall genre of music, even if you’re not able to help them get tickets to a stop on that band’s latest tour.
To begin, here are some popular festivals, divided by genre, that could make your customers want to consider domestic or international concert travel:
- Rock and Alternative Music:
- Coachella (Indio, California, United States)
- Lollapalooza (Chicago, Illinois, United States)
- Glastonbury Festival (Pilton, Somerset, United Kingdom)
- Reading & Leeds Festival (Reading & Leeds, United Kingdom)
- Electronic Dance Music (EDM):
- Electric Daisy Carnival (Las Vegas, Nevada, United States)
- Ultra Music Festival (Miami, Florida, United States)
- Tomorrowland (Boom, Belgium)
- Creamfields (Daresbury, United Kingdom)
- Country:
- Stagecoach Festival (Indio, California, United States)
- CMA Music Festival (Nashville, Tennessee, United States)
- Canadian National Exhibition (Toronto, Canada)
- Faster Horses (Byron Bay, Australia)
- Folk:
- Newport Folk Festival (Newport, Rhode Island, United States)
- FolkYeah Festival (Wilmington, North Carolina, United States)
- World of Music, Arts & Dance Festival (WOMAD; multiple locations worldwide)
Remember: Research Is Easy as 1-2-3
Since those events are more popular in the festival scene, they can quickly sell out or be so in-demand that tickets become unaffordable. That’s why research is another important part of effectively selling music festival travel and concert packages that your target customers will gravitate to.
As you research music festivals or international concert travel options, you’ll want to be aware of both established and emerging events. There are several online platforms you can use for this part of your work, including:
- Live Nation: As a major concert promotion company, Live Nation hosts a large, comprehensive list of both concert tours and festivals that they produce.
- Bandsintown: Billed as a site that can help provide personalized concert recommendations, Bandsintown lets its users connect their social media and music platforms like Spotify and Apple Music in order to generate curated lists of concerts and events they may be interested in traveling to. This could work especially well for you if you begin sampling music your clients like in a music streaming account you make specifically for researching.
- AXS: This major ticketing platform has an entire music section of its site you can easily access to find upcoming events, filtering by genre and type of show (e.g. festivals). Partnered with American Express, AXS can also be great for identifying special offers early ticket access, and more.
Make It More Than a Festival
Music festival travel doesn’t happen in vacuum-in fact, some of the events we mentioned take place in some of the coolest cities worldwide. That’s why it’s a great idea to assemble festival or international concert travel packages that take those destinations into account just as much as the main event. If the festival they’re heading to has an intense itinerary, recommend a spa they can visit to unwind at. By contrast, if they’re going to a single concert abroad, you might want to find other music venues or shows they can check out while they’re nearby.
Tell Clients About Travel Insurance: It Could Be Music to Their Ears
When your clients come to you to help plan their music festival travel, the last thing they want to be doing is worrying about the things that could go wrong on their trip when they could be rocking out. To help them out, you could suggest that they consider buying festival travel insurance.
When they have festival travel insurance for their music-infused adventure, it may be able to protect a number of obstacles that might otherwise set them back, including delayed or canceled flights, lost or damaged luggage, needs for medical attention during their vacation, and more.
That’s why it would be helpful on your part to suggest comparing travel insurance options on InusreMyTrip.com. As the world’s first travel insurance comparison site, we are an unbiased source of information that they can use to find and compare plans from top providers side by side. With help from our licensed Customer Care team, they can get expert answers to their coverage-related questions.
To help them begin to compare travel insurance options and find the right festival coverage for their needs, let your clients know that they can begin a quote on our site today.
